Beginning your SEO strategy

October 29, 2014
Comments Off on Beginning your SEO strategy

I get this question a lot:

How do you improve your SEO??

And it’s a hard question to answer because….as we all know….SEO changes all the time, all the time! You’ve got to keep up with it in order to improve it, and even that doesn’t guarantee anything. In all seriousness, most companies – if they hire an expert SEO specialist, it will take about a year to see any real improvements. It’s a long game, but…..

It all starts with a strategy

And most people will tell you it begins with a keyword strategy. I’m going to kind of go over that and only that. For those of you who are familiar with this – you can stop reading now.

Ok, so keyword strategy can be pretty straightforward. You want to rank for specific keywords, but those keywords obviously have to be relevant to your product, service, or company. The first thing you do is brainstorm. Put yourself in the shoes of your customer or visitor, think like they think, type like they type. What services do you provide? Try to figure out what keyword phrases you think best represent your company.

Then phase 2 – Research – this is a very important step to this process. Researching is key to having a successful keyword campaign. Use online tools like the Google Keyword Planner in Adwords, you can view what people are searching and narrow it down by location and industry. This is the best tool to find other similar keyword phrases that may be easier to rank for. While hundreds of thousands of people search for the term “iphone cases” not nearly as many people search for “cool iphone cases.” So use this tool and take the time to come up with 10 or 15 like terms. You can also check out, this will give you similar phrases that may yield better results.

The next phase is organization. You have to realized that there are 3 things that go into really successful keyword campaigns. Relevance is one of them, Volume is another, and Competition is the third. Make sure your keyword terms are relevant to your company, service, or product. Make sure the volume on that term is somewhat low, otherwise it’ll be hard to rank for it. And check out how much competition you have, locally, regionally, globally.

If you can base your strategy around these simple steps, you’ll be headed in the right direction.

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