Yeah, it sounds kinda provocative, right? NEWDcamp, pronounced nude camp, it actually has a double meaning and none of them are inappropriate. New England Drupal Camp and the New Drupal Camp. It was a great turnout for the first ever NEWDcamp!
Even though I stood behind a booth for the majority of the event, I still met a lot of great people and managed to see Jeff Robbins keynote talk. It was right up my ally because he incorporated his life as a rock star into the speech.
Jeff Robbins was the front man for a band called Orbit in the 90s, when all those grunge bands were around. Pearl Jam, Alice in Chains, etc. There was Orbit too, and maybe they didn’t get the fame that Pearl Jam got/has, but they were in the game!
Jeff talked about keeping things fresh and challenging yourself. Instead of going after every client out there, pick the ones that are right for your company. Qualify them a little more. I did get the chance to ask Jeff a question about qualifying potential leads. Is there a criteria for what Jeff calls the N-B-C (No Bad Clients)?
He had a great answer – NATM, Name, Authority, Timeline, and Money. Is this a client that can go on your portfolio or is it a client that just wants you to do some design that they already mocked up. What is their role in the company that’s looking for an agency? Are they a stakeholder and have significant pull or authority to make decisions? What’s the timeline? Is it something that needs to be done within two weeks, do they have a strict deadline? And how much money do they have? This is the tricky part, not too many people want to give me their budgets, but I need to know a range because it will dictate what I propose for you.
So, thanks Jeff, great answer! I really enjoyed being a part of the first ever NEWDcamp. It was a blast and hopefully next year I can go to more sessions.