I'd like to touch on link building today. This will tie into my previous posts on SEO, and content strategy. Link building is perhaps one of the hardest things to get right in the game of SEO. It's complex and very complicated. But you can start by getting the internal linking right!
Search engines are the librarians of the web. They ingest all the material out there (mostly web pages) and offer them up according to query. They aren't indexing alphabetically or chronologically, and they now know the intent of a user's search. Here's how to optimize for machine reading.
Who here likes to give presentations? I do!! But it's all about the narrative, tell a story! People understand stories, we like to hear stories. We don't like bullet points, ugh!! But, sometimes they're necessary. You have to find that balance.
Many people ask me how do you improve your SEO rankings. Well, you have to start from the beginning to make sure you did things properly to begin with. This post is on keyword strategy and different tools to use to make a great campaign based off of the proper keywords.