Link Building

Link Building

I'd like to touch on link building today. This will tie into my previous posts on SEO, and content strategy. Link building is perhaps one of the hardest things to get right in the game of SEO. It's complex and very complicated. But you can start by getting the internal linking right!

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Laying the tracks for search engines

Search engines are the librarians of the web. They ingest all the material out there (mostly web pages) and offer them up according to query. They aren't indexing alphabetically or chronologically, and they now know the intent of a user's search. Here's how to optimize for machine reading.

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The Dreaded Presentation

The Dreaded Presentation

Who here likes to give presentations? I do!! But it's all about the narrative, tell a story! People understand stories, we like to hear stories. We don't like bullet points, ugh!! But, sometimes they're necessary. You have to find that balance.

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Content Strategy

Content Is King

Content is King!!!!! For those of you who read my last post about keyword strategy, then this is a continuation of SEO strategy. Onto phase 2, which is.... content strategy! Content strategy really has two portions to it

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Beginning your SEO strategy

Many people ask me how do you improve your SEO rankings. Well, you have to start from the beginning to make sure you did things properly to begin with. This post is on keyword strategy and different tools to use to make a great campaign based off of the proper keywords.

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